Foreplay Goes Virtual With Durex's Interactive Underwear

"Fundawear" is controlled by smartphone to respond to partner's touch

Published on

Editor's Pick

Forget phone sex; virtual groping via Skype and a smartphone could be the future for long-distance lovers. Durex in Australia has introduced a protoype underwear that, controlled by an app, lets people actually "touch each other over the internet".

Developed with agency Havas Worldwide, "Fundawear" uses technology that sends a wireless signal from between smartphones and then transfers it to touch-actuators woven into the fabric of the underwear. So, when one person touches the phone, the feeling is sent instantaneously to their partner's under garments, transferring the sensation of touch to their skin.

Durex is promoting the prototype with this video of the first "World Trial" of Fundawear, released on its YouTube page yesterday. Durex has also posted videos on the fashion design and technology behind Fundawear, which involves a custom circuit-board woven into the fabric.

To win some Fundawear, people can enter a competition on Durex Australia's Facebook page.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 23, 2013
Havas Worldwide Australia
Durex Australia
Executive Creative Director:
Steve Coll
Head of Art:
Warrick Nicholson
Creative Group Head:
Chris Johnson
Digital Creative Director:
Jay Morgan
Copywriter/Art Director:
Jack Nuun
Digital Creative:
William Brown
Group Account Director:
Manuella Perche
Digital Project Manager:
Jeronimo de Leon
Agency Producer:
Ros Payne
Darren Cole
Nic Adamovich
Just A Little Bit/Kids of 88
Senior Account Manager:
Nicole Dongara
Production Company:
Nick Hayden
Camilla Dehnert
Executive Producer:
Michael Hilliard
Managing Director/EP:
Rob Galluzzo
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age