Creativity

Is Technology Getting In The Way Of Your Love Life? Durex Warns Of The Dangers

Film For Earth Hour Shows How Ditching The Smartphone Could Be Good For (Safe) Sex

Published on Mar 18, 2014

Editor's Pick

Perhaps it takes a condom company to say it: people are (quite possibly) having less intimate moments due to technology. In this film created by London agency TMW for Earth Hour (this year on March 29), Durex demonstrates something quite recognizable -- that people are too obsessed with their handheld devices to actually hold hands. The scary thing about it is, even the bride and groom frantically texting in the back of the wedding car doesn't seem that unlikely a scenario. The brand's message is "turn off to turn on."

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About

Credits

Date
Mar 18, 2014
Agency:
TMW
Client:
Durex

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