Creativity

Durex Teams Up with Daft Punk for 'Get Lucky' Condoms

You'll Be Up All Night 'Til the Sun

Published on Jul 10, 2013

Editor's Pick

Well, you could spot this one coming from a mile away.

Durex has teamed up with Daft Punk and their new album, "Random Access Memories" for a new condom line called, "Get Lucky." Apparently the product is only being sent to DJs and "influencers" right now -- Diplo instagrammed his package earlier this week -- and according to Entertainment Wise, will go on sale in Europe.

The musical duo -- who appeared on the Creativity 50 list this year -- have done a bang-up job marketing themselves and the new album this year, embracing a minimalist philosophy that included a 15-second commercial that led to amazing viral success.

Update: Durex has since denied having any involvement with this packaging and photograph.

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About

Credits

Date
Jul 10, 2013
Client:
Durex

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