Creativity

Durex: SOS Condoms

Don't forget to tip the delivery guy.

Published on Jan 30, 2013

Editor's Pick

Need a condom, stat? Durex and Buzzman launch a new app (and film) to promote SOS, a condom delivery service. Those in need can order their fix between 4pm and 4am, and the condoms will be delivered via a discreet delivery method. The video shows the prophylactics hidden inside a pizza box, but your partner might wonder why you suddenly have a craving for some pie, so hopefully the service will think up some other ideas. Launched as a test in Dubai, the program plans to expand to other countries -- every new "like" on the brand's Facebook page will determine where there is most interest.

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About

Credits

Date
Jan 30, 2013
Agency:
Buzzman Dubai
CEO/CD:
Georges Mohammed-Cherif
Client:
Durex
AD:
Regis Boulanger
CW:
Romain Repellin
TV Producer:
Vanessa Barbel
TV Producer:
Elodie Poupeau
Web Production:
Laurent Marcus
Web Production:
Julie Bourges
Web Production:
Romain Goutte
Film Production:
Les Télécréateurs
Director:
Adrien Armanet
Digital Production:
Anonymous

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