Durex: Xerud: The Lover's Fortune Teller

Your love life will prosper... safely.

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OgilvyAction Taiwan and Durex forgo sampling in favor of fortune telling with condoms. Cultural taboos in Taiwan made on-the-street promoters ineffective when it came to sampling. So, the agency decided to capitalize on Taipei youth's love of getting their fortunes told. They set up "Xerud," a fortune-teller machine, in bars and clubs. The machine made predictions about love and relationships, and also spit out a condom best suited to your needs, along with information about safe sex.

There was also a television commercial accompanying the campaign, along with print and online ads, a Facebook page and point-of-sale displays.

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About

Credits
Date
Sep 09, 2011
Agency:
OgilvyAction Taiwan
Client:
Durex
Creative Director:
Nuno Lemos
Art Director:
Millie Lin
Senior Designer:
James Lei
Senior Copywriter:
Sherry Hsieh
Category
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