Creativity

Durex: Xerud: The Lover's Fortune Teller

Your love life will prosper... safely.

Published on Sep 09, 2011

Editor's Pick

OgilvyAction Taiwan and Durex forgo sampling in favor of fortune telling with condoms. Cultural taboos in Taiwan made on-the-street promoters ineffective when it came to sampling. So, the agency decided to capitalize on Taipei youth's love of getting their fortunes told. They set up "Xerud," a fortune-teller machine, in bars and clubs. The machine made predictions about love and relationships, and also spit out a condom best suited to your needs, along with information about safe sex.

There was also a television commercial accompanying the campaign, along with print and online ads, a Facebook page and point-of-sale displays.

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About

Credits

Date
Sep 09, 2011
Agency:
OgilvyAction Taiwan
Client:
Durex
Creative Director:
Nuno Lemos
Art Director:
Millie Lin
Senior Designer:
James Lei
Senior Copywriter:
Sherry Hsieh

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