Creativity

Dutch Postal Service: From the Heart

The social media of the Netherlands.

Published on Jan 03, 2013

Editor's Pick

The Dutch Postal Service brings social media to the real world with "From the Heart" a website that collected the online ramblings of all of the Netherlands and posted them in one place. A language filter categorized the messages, finding the pulse of the country. At any time, people can respond to messages they see on the site by posting a "heart" sign or a response to the message. The best messages of the day received real mail, delivered by the Dutch Post and celebrity Nicolette van Dam. Agency is Greenberry.

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About

Credits

Date
Jan 03, 2013
Agency:
Greenberry
Client:
Dutch Postal Service

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