Creativity

EA Games: Dante's Inferno ASCII Campaign

The devil's in the source code.

Published on Feb 11, 2010

Editor's Pick

As part of its promotional push for the recently launched Dante's Inferno game, EA embedded some demonic ASCII figures into the source code of gaming and culture sites frequently targeted by the gaming demo:IGN, Daily Motion, Games Radar, WWE, Gamespot and Digg. The ASCII uglies also housed the URL hellisnigh.com along with code words that would unlock an "earthly reward" that included poster images, a PDF of the concept art book and game-themed wallpaper.

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About

Credits

Date
Feb 11, 2010
Client:
EA Games
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director:
Eric Baldwin
Creative Director:
Jason Bagley
Art Director:
Dominic Orlando
Copywriter:
Charlie Gschwend
Creative Technologist:
Adam Heathcott
Designer:
Peter Yue
Studio Manager:
Maya Roberts
Strategic Planner:
Matt Kelly
Interactive Planner:
Jason Tarantino

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