Creativity

EA Mass Effect 3: Fight

It's time to take Earth back.

Published on Feb 26, 2012

Editor's Pick

Following the epic cinematic trailerfor Mass Effect 3, DraftFCB debuted a new spot for the hugely anticipated game that aired Sunday night during AMC's "The Walking Dead." Directed by Reynald Gresset of Caviar, the commercial touches upon the central focus of the game -- the threat of losing everything you love unless you fight to take Earth back.

The spot is dark and beautiful, painting a picture of the anarchy and chaos that results when the Reapers descend. But at the end, there is still some hope that all is not lost.

The commercial was completed in under three months, with six days of filming in Prague and an astounding eight weeks of post production out of The Mill.

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Credits

Date
Feb 26, 2012
Agency:
DraftFCB
Chief Creative Officer:
Chris Ford
Client:
EA Mass Effect 3
Group Creative Director:
Tony Vazquez
Group Creative Director:
Colin McRae
Associate Creative Director:
Derrick Ho
Associate Creative Director:
Jake Slody
Art Director:
Alyssa Collis
Copywriter:
Will Decher
Senior Producer:
Jeremy Arth
Production Company:
Caviar Content
Director:
Reynald Gresset
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Line Producer:
Louis Saint-Calbre
Director of Photography:
Patrick Duroux
Production Services:
Unit+Sofa
Executive Producer:
Fady Salame
Line Producer:
Petra Ondrickova
Editorial:
Whitehouse Post
Editor:
Russell Icke
Assistant Editor:
Brandon Porter
Senior Producer:
Kristen Branstetter
Visual Effects:
The Mill London
Executive Producer:
Will Cohen
Animation Director:
Jean-Claude Deguara
Finishing:
The Mill - LA
Head of Production:
Arielle Davis
Colorist:
Adam Scott
2D Supervisor/Lead 2D Artist:
Sara Bennett
CG Supervisor/3D Lead Artist:
Nicolas Hernandez
Animation Supervisor/3D Lead Artist:
David Bennett
Compositor:
Adriano Cirulli
Compositor:
Bryan Bartlett
Compositor:
Clement Hingrai
Compositor:
Henning Glabbart
Compositor:
Rosemary Chester
Compositor:
Theajodharan Nagarajan
Compositor:
Dan Pearce
Compositor:
Murray Barber
Compositor:
Frank Hanna
Compositor:
Iyi Tubi
Rotoscope:
Angelo Dewitt
Rotoscope:
Eleanor Sutton
Rotoscope:
Valentina Ambartsumov
3D Artist:
Darren Byford
3D Artist:
Sam Lucas
3D Artist:
Nick Webber
3D Artist:
Jason Brown
3D Artist:
Christian Waite
3D Artist:
Ruben Mayor
3D Artist:
Matthew McKinney
3D Artist:
Andy Guest
3D Artist:
Ruben Bautista
Animator:
Rob Byrne
Animator:
Ruth Bailey
Animator:
Thibault Pansiot
Animator:
Martin Lanzinger
Animator:
Neil Glasby
Rigger:
Neil Roche
Rigger:
Max Mallman
Rigger:
Will Pryor
Rigger:
David Jones
Tracking Supervisor:
Amy Cuthbertson
Tracker:
Kwai Ip
Tracker:
Daniel Newlands
Tracker:
Jacob Flint
Tracker:
Tony Landais
Tracker:
Andreas Schulz
Matte Painting:
Simon Wicker
Matte Painting:
Christoph Unger
Matte Painting:
Lyndall Spagnoletti
Matte Painting:
Ron Bowman
Matte Painting:
Turlo Griffin
Visual Effects Coordinator:
Natalie Reid
Editorial Team:
Tristan Fisher
Editorial Team:
Matt Clarke
Music:
Human Worldwide

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