To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

EA Mass Effect 3: Fight

It's time to take Earth back.

Editor's Pick

Following the epic cinematic trailerfor Mass Effect 3, DraftFCB debuted a new spot for the hugely anticipated game that aired Sunday night during AMC's "The Walking Dead." Directed by Reynald Gresset of Caviar, the commercial touches upon the central focus of the game -- the threat of losing everything you love unless you fight to take Earth back.

The spot is dark and beautiful, painting a picture of the anarchy and chaos that results when the Reapers descend. But at the end, there is still some hope that all is not lost.

The commercial was completed in under three months, with six days of filming in Prague and an astounding eight weeks of post production out of The Mill.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 26, 2012
Agency:
DraftFCB
CCO:
Chris Ford
Client:
EA Mass Effect 3
GCD:
Tony Vazquez
GCD:
Colin McRae
ACD:
Derrick Ho
ACD:
Jake Slody
AD:
Alyssa Collis
CW:
Will Decher
Senior Producer:
Jeremy Arth
Production Company:
Caviar Content
Director:
Reynald Gresset
EP:
Michael Sagol
EP:
Jasper Thomlinson
Line Producer:
Louis Saint-Calbre
DOP:
Patrick Duroux
Production Service:
Unit+Sofa
EP:
Fady Salame
Line Producer:
Petra Ondrickova
Editorial:
Whitehouse Post
Editor:
Russell Icke
Assistant Editor:
Brandon Porter
Senior Producer:
Kristen Branstetter
Visual Effects:
The Mill London
EP:
Will Cohen
Animation Director:
Jean-Claude Deguara
Finishing:
The Mill - LA
Head of Production:
Arielle Davis
Colorist:
Adam Scott
2D Supervisor/Lead 2D Artist:
Sara Bennett
CG Supervisor/3D Lead Artist:
Nicolas Hernandez
Animation Supervisor/3D Lead Artist:
David Bennett
Compositor:
Adriano Cirulli
Compositor:
Bryan Bartlett
Compositor:
Clement Hingrai
Compositor:
Henning Glabbart
Compositor:
Rosemary Chester
Compositor:
Theajodharan Nagarajan
Compositor:
Dan Pearce
Compositor:
Murray Barber
Compositor:
Frank Hanna
Compositor:
Iyi Tubi
Roto:
Angelo Dewitt
Roto:
Eleanor Sutton
Roto:
Valentina Ambartsumov
3D Artist:
Darren Byford
3D Artist:
Sam Lucas
3D Artist:
Nick Webber
3D Artist:
Jason Brown
3D Artist:
Christian Waite
3D Artist:
Ruben Mayor
3D Artist:
Matthew McKinney
3D Artist:
Andy Guest
3D Artist:
Ruben Bautista
Animator:
Rob Byrne
Animator:
Ruth Bailey
Animator:
Thibault Pansiot
Animator:
Martin Lanzinger
Animator:
Neil Glasby
Rigger:
Neil Roche
Rigger:
Max Mallman
Rigger:
Will Pryor
Rigger:
David Jones
Tracking Supervisor:
Amy Cuthbertson
Tracker:
Kwai Ip
Tracker:
Daniel Newlands
Tracker:
Jacob Flint
Tracker:
Tony Landais
Tracker:
Andreas Schulz
Matte Painting:
Simon Wicker
Matte Painting:
Christoph Unger
Matte Painting:
Lyndall Spagnoletti
Matte Painting:
Ron Bowman
Matte Painting:
Turlo Griffin
VFX Coordinator:
Natalie Reid
Editorial Team @ The Mill:
Tristan Fisher
Editorial Team @ The Mill:
Matt Clarke
Music:
Human Worldwide

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age