Creativity

EA Mass Effect 3: Take Action Now Petition

For people who take the game too seriously.

Published on Feb 29, 2012

Editor's Pick

Mass Effect 3's huge marketing blitz continues. In recent weeks, the game has tried pretty much everything, including this very strange "petition" calling on U.K. citizens to ask the government to release information on extra-terrestrial life. Behind the stunt is EA's EU arm. Other parts of the launch efforts include this ambitious live action spot, an epic CG teaser film, and a stunt that launched copies of the game into space.

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About

Credits

Date
Feb 29, 2012
Client:
EA Mass Effect 3

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