Creativity

EA Sports FIFA 12: Love Football. Play Football.

Football on the brain.

Published on Aug 30, 2011

Editor's Pick

EA's FIFA 12 Love Football, Play Football spectcaular out of Wieden + Kennedy Amsterdam and directed by Smuggler's Henry-Alex Rubin illustrates the all-encompassing nature of the beautiful game with some frenzied footage starring all-stars Wayne Rooney, Gerard Piqu, Kaka and Karim Benzema. Because true fans play, watch, dream, eat and bleed football.

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About

Credits

Date
Aug 30, 2011
Agency:
Wieden + Kennedy Amsterdam
Client:
EA Sports
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Mike Farr
Creative Director:
Pierre Janneau
Art Director:
Craig Williams
Copywriter:
Zach Watkins
Broadcast Director:
Erik Verheijen
Exec. Producer, Producer:
Elissa Singstock
Planner:
Dan Hill
Planner:
Ben Armistead
Art Buyer:
Caroline Svensson
Art Buyer:
Kristina Wilmar
Production Company:
Smuggler
Director:
Henry-Alex Rubin
Director of Photography:
Danny Cohen
Producer:
Ray Leakey
Exec. Producer:
Chris Barrett
Exec. Producer:
Fergus Brown
Post-production:
The Mill
Flame:
Neil Davies
3-D:
Hitesh Patel
3-D:
Jules Janaud
3-D:
Francois Roisin

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