Creativity

EA Sports: Fifa Street 3

In conjunction with EA Sports' Fifa Street 3 launch, Wieden + Kennedy, Amsterdam and interactive firm B-Reel teamed up to give visitors an inside peek at not only scenes from the animated gaming action, but a cha

Published on Feb 01, 2008

Editor's Pick

In conjunction with EA Sports' Fifa Street 3 launch, Wieden + Kennedy, Amsterdam and interactive firm B-Reel teamed up to give visitors an inside peek at not only scenes from the animated gaming action, but a chance to gauge and control the moves of 3D versions of soccer's elite including Ronaldinho, Rino Gattuso and Peter Crouch.

Pick any one of the three and engage up to six of their best moves by moving your mouse left to right. Additionally, the site also includes real-life footage of street players in various cities around the world showing off their skills, with animated versions displaying how those would look in the game itself.

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About

Credits

Date
Feb 01, 2008
Client:
EA Sports
Agency:
Wieden + Kennedy Amsterdam
Executive Creative Director:
John Norman
Creative Director:
Mark Bernath
Creative Director:
Eric Quennoy
Creative Director:
Jorge Calleja
Copywriter:
Gregg Clampffer
Art Director:
Ness Higson
Art Director:
Matthew Schneider
Project Manager:
Emma Williamson
Agency Executive Producer:
Corey Bartha
Agency Producer:
Jamie Kim
Interactive Production:
B-Reel

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