Creativity

EA Sports: Let's FIFA 09

Wieden + Kennedy, Amsterdam is spearheading a new integrated campaign for EA's FIFA '09 game that is anchored by the "Let's FIFA '09" website.

The site not only includes information on FIFA '09 innovations such as 10

Published on Oct 06, 2008

Editor's Pick

Wieden + Kennedy, Amsterdam is spearheading a new integrated campaign for EA's FIFA '09 game that is anchored by the "Let's FIFA '09" website.

The site not only includes information on FIFA '09 innovations such as 10 vs. 10 gameplay, but the full-screen TV spots that feature pros and fans gathering in public to battle on a Playstation 3. Visitors to the site can watch highlights from the gameplay, which pits Real Madrid against Manchester United and Olympique Lyonnais against Schalke 04.

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About

Credits

Date
Oct 06, 2008
Client:
Electronic Arts
Agency:
Wieden + Kennedy Amsterdam
Executive Creative Director:
John Norman
Executive Creative Director:
Jeff Kling
Creative Director:
Edu Pou
Creative Director:
Joakim Borgstrom
Copywriter:
Carlo Cavallone
Art Director:
Alvaro Sotomayor
Agency Producer:
Neil Henry
Agency Producer:
Jamie Kim
Production Company:
Acne Film
Post Production:
Glassworks
Post Production:
Whitehouse
Post Production:
Joint Editorial
Web Production:
Group94
Sound:
Kaiser Sound
Agency Executive Producer:
Corey Bartha

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