EA Sports Madden: Big Brother
You love 'em, but you don't like 'em.
EA Sports and Heat SF promote Madden by spotlighting the rivalry between Madden fans -- even if they're brothers or friends. Spots feature Madden game players that are feeling some anger at their fellow players -- and then the sweet taste of glee when they beat them at their own game.
There's also an accompanying Facebook app called "Smack Shack," which lets you send videos of NFL players -- including DeSean Jackson -- talking smack to your friends and check in with your rival's mom.
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Full Credits
- Agency:
- Heat San Francisco
- Client:
- EA Sports Madden
- Exec. Creative Director:
- Steve Stone
- CD/CW:
- Warren Cockrel
- ACD/AD:
- Anna Rowland
- Agency Producer:
- Matthew Winks
- Production Company:
- Supply & Demand
- Director:
- Josh Taft
- Director of Photography:
- Max Goldman
- Exec. Producer:
- Kira Carstensen
- Producer:
- Keeley Gould
- Production Designer:
- Richard Lassalle
- Post-production:
- Spot Welders
- Editor:
- Michael Heldman
- Visual Effects:
- Ntropic
- Exec. Producer:
- Jim Riche
- Sr. Producer:
- Melissa Warhaftig
- Producer:
- Fawn Fletcher
- CD/Inferno Artist:
- Nate Robinson
- Inferno:
- MB Enigh
- Post Assistant:
- Beau Duganne
- Color:
- Company 3, Los Angeles
- Telecine:
- Dave Hussey
- Music:
- Beta Petrol
- Creative Direction:
- Bryan Ray Turcotte
- Exec Producer:
- Dayna Turcotte
- Sound:
- Lime Studios
- Sound:
- One Union Recording
- Mix:
- Sam Casas
- Mix Artist:
- Eben Carr
Date
Aug 30, 2011
Category
Genre
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