Creativity

EA Sports Madden: DeSean Jackson Smack Vid

Smack, delivered NFL style.

Published on Aug 30, 2011

Editor's Pick

EA Sports and Heat San Francisco bring you an app that lets you send videos of NFL players talking Smack to promote Madden. Players like Ray Lewis and DeSean Jackson have recorded videos of themselves talking smack -- and you can send them along to your friends. The app also lets you check in with your rival's mom.

Accompanying the campaign are spots that get inside your head -- and the jealousy, anger and glee you feel when you get to beat your closest friends and family members at the game.

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About

Credits

Date
Aug 30, 2011
Agency:
Heat San Francisco
Client:
EA Sports Madden
ECD:
Steve Stone
Digital CD:
Nei Caetano da Silva
Sr. Copywriter:
Ben Salsky
Art Director:
Mark Potoka
CD/CW:
Warren Cockrel
ACD/AD:
Anna Rowland
Producers:
Jaime Chiang
Producers:
Mark Rasoul
Production Company:
Supply & Demand
Director:
Matt Lenski
Exec. Producer:
Jennifer Townsend
Exec. Producer:
Dana Locatell
Prod.:
Clint Cowen
Post.:
Heat
Editor:
Phillip Velasco

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