To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

EA Sports Madden: Mercy

You love 'em, but you don't like 'em.

Editor's Pick

EA Sports and Heat SF promote Madden by spotlighting the rivalry between Madden fans -- even if they're brothers or friends. Spots feature Madden game players that are feeling some anger at their fellow players -- and then the sweet taste of glee when they beat them at their own game.

There's also an accompanying Facebook app called "Smack Shack," which lets you send videos of NFL players -- including DeSean Jackson -- talking smack to your friends and check in with your rival's mom.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 30, 2011
Agency:
Heat San Francisco
Client:
EA Sports
Exec. Creative Director:
Steve Stone
CD/CW:
Warren Cockrel
Client:
EA Sports Madden
ACD/AD:
Anna Rowland
Agency Producer:
Matthew Winks
Production Company:
Supply & Demand
Director:
Josh Taft
Director of Photography:
Max Goldman
Exec. Producer:
Kira Carstensen
Producer:
Keeley Gould
Production Designer:
Richard Lassalle
Post-production:
Spot Welders
Editor:
Michael Heldman
Visual Effects:
Ntropic
Exec. Producer:
Jim Riche
Sr. Producer:
Melissa Warhaftig
Producer:
Fawn Fletcher
CD/Inferno Artist:
Nate Robinson
Inferno:
MB Enigh
Post Assistant:
Beau Duganne
Color:
Company 3, Los Angeles
Telecine:
Dave Hussey
Music:
Beta Petrol
Creative Direction:
Bryan Ray Turcotte
Exec Producer:
Dayna Turcotte
Sound:
Lime Studios
Sound:
One Union Recording
Mix:
Sam Casas
Mix Artist:
Eben Carr

See more credits

Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age