Creativity

EA Sports Madden: Mercy

You love 'em, but you don't like 'em.

Published on Aug 30, 2011

Editor's Pick

EA Sports and Heat SF promote Madden by spotlighting the rivalry between Madden fans -- even if they're brothers or friends. Spots feature Madden game players that are feeling some anger at their fellow players -- and then the sweet taste of glee when they beat them at their own game.

There's also an accompanying Facebook app called "Smack Shack," which lets you send videos of NFL players -- including DeSean Jackson -- talking smack to your friends and check in with your rival's mom.

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About

Credits

Date
Aug 30, 2011
Agency:
Heat San Francisco
Client:
EA Sports
Exec. Creative Director:
Steve Stone
CD/CW:
Warren Cockrel
Client:
EA Sports Madden
ACD/AD:
Anna Rowland
Agency Producer:
Matthew Winks
Production Company:
Supply & Demand
Director:
Josh Taft
Director of Photography:
Max Goldman
Exec. Producer:
Kira Carstensen
Producer:
Keeley Gould
Production Designer:
Richard Lassalle
Post-production:
Spot Welders
Editor:
Michael Heldman
Visual Effects:
Ntropic
Exec. Producer:
Jim Riche
Sr. Producer:
Melissa Warhaftig
Producer:
Fawn Fletcher
CD/Inferno Artist:
Nate Robinson
Inferno:
MB Enigh
Post Assistant:
Beau Duganne
Color:
Company 3, Los Angeles
Telecine:
Dave Hussey
Music:
Beta Petrol
Creative Direction:
Bryan Ray Turcotte
Exec Producer:
Dayna Turcotte
Sound:
Lime Studios
Sound:
One Union Recording
Mix:
Sam Casas
Mix Artist:
Eben Carr

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