Rob Gronkowski Fronts a Hair Band in Latest Spot for Madden NFL 17

Gronk Tears It up on Stage

By Ann-Christine Diaz. Published on Nov 10, 2016

Editor's Pick

Earlier this year, Super Bowl MVP Von Miller showed off mad dance skills to rival Justin Bieber for EA Sports' Madden NFL 17. Now, the game publisher is giving us the gift of New England Patriots' Rob Gronkowski -- fronting a hair band.

Gronk tears it up on stage with a long, mangy do,' outfitted in a fringed leather jacket and mesh shirt, performing a cover of Bon Jovi's "Livin' on a Prayer," with lyrics entreating gamers to put together the perfect team (which includes himself):

"I'll keep myself open all day. Running all the routes and making the plays and stuff ... and stuff. I'm saying you should look at the Madden team you've got. You need a solid tight end let me fill that slot. You've got receivers but they're not quite big enou-ugh. So give me a shot. Whoah-oh you're half way there, whoah-oh but you need another player. My giant hands will make us champs I swear whoah-oh with the right amount of flair."

The spot is part of EA Sports' holiday push, much of which will kick off before Thanksgiving. It was created out of Heat and directed by Matt Lenski of Arts & Sciences.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Nov 10, 2016
Steve Stone
EA Sports
Creative Director:
Anna Rowland
Creative Director:
Warren Cockrel
Associate Creative Director:
Nichole Geddes
Associate Creative Director/Art Director:
Nichole Geddes
Associate Creative Director/Copywriter:
Mitch Gage
Director of Integrated Production:
Joyce Chen
Hannah Murray
General Manager:
Aaron Lang
Account Director:
JT Pierce
Account Supervisor:
Julia Wu
Account Manager:
Molly Reynolds
Business Affairs:
Jennifer Kennedy
Electronic Arts
Chief Marketing Officer:
Chris Bruzzo
Global Creative Chairman:
Dana Marineau
Global Creative Director:
Dustin Shekell
Global Creative Advisor:
Jessica English
VP Marketing:
Anthony Stevenson
Sr. Director Product Marketing:
Joshua Rabenovets
Product Manager:
Jennica Pearson
Production Company:
Arts & Sciences
Matt Lenski
Director of Photography:
Darko Suvac
Managing Director:
Mal Ward
Head of Production:
Christa Skotland
Line Producer:
Dina Oberley
No 6
Graham Turner
Assistant Editor:
Randy Baublis
Executive Producer:
Carr Shilling
Allison Dettelbach
VFX Company:
Electric Theatre Collective
VFX Supervisor / 2D Lead:
John Price
2D Flame:
Fefo De Souza
2D Assist:
Soyoun Lee
2D Assist:
Tommy Smith
After Effects:
Matt Andrews
Aubrey Woodiwiss
Managing Director:
Kate Hitchings
Executive Producer:
Louisa Cartwright
Therese Mayer
Beacon Street Studios
Andrew Feltenstein
John Nau
Executive Producer:
Adrea Lavezzoli
Rommel Molina
Senior Mixer:
Kate Vadnais

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.