Rob Gronkowski Fronts a Hair Band in Latest Spot for Madden NFL 17

Gronk Tears It up on Stage

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Editor's Pick

Earlier this year, Super Bowl MVP Von Miller showed off mad dance skills to rival Justin Bieber for EA Sports' Madden NFL 17. Now, the game publisher is giving us the gift of New England Patriots' Rob Gronkowski -- fronting a hair band.

Gronk tears it up on stage with a long, mangy do,' outfitted in a fringed leather jacket and mesh shirt, performing a cover of Bon Jovi's "Livin' on a Prayer," with lyrics entreating gamers to put together the perfect team (which includes himself):

"I'll keep myself open all day. Running all the routes and making the plays and stuff ... and stuff. I'm saying you should look at the Madden team you've got. You need a solid tight end let me fill that slot. You've got receivers but they're not quite big enou-ugh. So give me a shot. Whoah-oh you're half way there, whoah-oh but you need another player. My giant hands will make us champs I swear whoah-oh with the right amount of flair."

The spot is part of EA Sports' holiday push, much of which will kick off before Thanksgiving. It was created out of Heat and directed by Matt Lenski of Arts & Sciences.

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About

Credits
Date
Nov 10, 2016
Agency:
Heat
CCO/ECD:
Steve Stone
Client:
EA Sports
Creative Director:
Anna Rowland
Creative Director:
Warren Cockrel
Associate Creative Director:
Nichole Geddes
Associate Creative Director/Art Director:
Nichole Geddes
Associate Creative Director/Copywriter:
Mitch Gage
Director of Integrated Production:
Joyce Chen
Producer:
Hannah Murray
General Manager:
Aaron Lang
Account Director:
JT Pierce
Account Supervisor:
Julia Wu
Account Manager:
Molly Reynolds
Business Affairs:
Jennifer Kennedy
Advertiser:
Electronic Arts
Chief Marketing Officer:
Chris Bruzzo
Global Creative Chairman:
Dana Marineau
Global Creative Director:
Dustin Shekell
Global Creative Advisor:
Jessica English
VP Marketing:
Anthony Stevenson
Sr. Director Product Marketing:
Joshua Rabenovets
Product Manager:
Jennica Pearson
Production Company:
Arts & Sciences
Director:
Matt Lenski
Director of Photography:
Darko Suvac
Managing Director:
Mal Ward
Head of Production:
Christa Skotland
Line Producer:
Dina Oberley
Editorial:
No 6
Editor:
Graham Turner
Assistant Editor:
Randy Baublis
Executive Producer:
Carr Shilling
Producer:
Allison Dettelbach
VFX Company:
Electric Theatre Collective
VFX Supervisor / 2D Lead:
John Price
2D Flame:
Fefo De Souza
2D Assist:
Soyoun Lee
2D Assist:
Tommy Smith
After Effects:
Matt Andrews
Colorist:
Aubrey Woodiwiss
Managing Director:
Kate Hitchings
Executive Producer:
Louisa Cartwright
Producer:
Therese Mayer
Music:
Beacon Street Studios
Composer:
Andrew Feltenstein
Composer:
John Nau
Executive Producer:
Adrea Lavezzoli
Mixer:
Rommel Molina
Senior Mixer:
Kate Vadnais

See more credits

Category
Industry
Genre
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