Super Bowl 50 MVP Von Miller Shows Off His Impressive Dance Skills to Promote 'Madden NFL 17'

Latest EA Sports Film From Heat Bets on a Single Superstar

By Ann-Christine Diaz. Published on Aug 18, 2016

Editor's Pick

Super Bowl 50 MVP Von Miller delivers some unexpected moves in EA Sports' new ad promoting the 17th installment of its "Madden NFL" game. Here, the Denver Broncos linebacker shows off some superb dance skills (no doubt honed during his run on "Dancing With the Stars" earlier this year) while singing "Start Me," a new rendition of Justin Bieber's popular track "Sorry."

In the film, the athlete performs alongside a crew of his doppelgangers wearing a host of colorful outfits, rattling off reasons as to why gamers should "start me" and put him in their starting lineup when playing "Madden 17."

The new film was created out of Heat and directed by Matt Lenski of Arts & Sciences. While no less fantastic, with just a single star against a stark white backdrop, it's a bit of a departure from previous, over-the-top films promoting Madden, such as the blockbuster "Madden: The Movie" and a wild music video starring Kevin Hart and Dave Franco.

"Madden NFL 17" drops on August 23 for Xbox One, Xbox 360, PlayStation 4 and PlayStation 3.

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Aug 18, 2016
Heat San Francisco
Chairman/Executive Creative Director:
Steve Stone
EA Sports
Creative Director:
Anna Rowland
Creative Director:
Warren Cockrel
Associate Creative Director:
Nichole Geddes
Art Director:
Nichole Geddes
Associate Creative Director:
Mitch Gage
Mitch Gage
Director of Integrated Productions:
Joyce Chen
Hannah Murray
Director of Client Services:
Aaron Lang
Account Director:
JT Pierce
Account Supervisor:
Julia Wu
Account Manager:
Molly Reynolds
Business Affairs:
Jennifer Kennedy
Electronic Arts
Chief Marketing Officer:
Chris Bruzzo
Senior Director, Global Creative Strategy:
Dustin Shekell
Senior Manager, Global Creative:
Jessica English
Vice President, Marketing:
Anthony Stevenson
Product Marketing Director:
Joshua Rabenovets
Product Manager:
Jennica Pearson
Production Company:
Arts & Sciences
Matthew Lenski
Director of Photography:
Darko Suvac
Managing Director:
Mal Ward
Head Of Production:
Christa Skotland
Line Producer:
Dina Oberley
Editorial Company:
No 6
Graham Turner
Assistant Editor:
Randy Baublis
Executive Producer:
Carr Shilling
Allison Dettelbach
Electric Theater Collective
VFX Supervisor:
John Price
2D Lead:
John Price
2D Flame:
Ant Walsham
2D Flame:
Fefo De Souza
2D Assist:
Dave Levine
2D Assist:
James Stellar
Aubrey Woodiwiss
Managing Director:
Kate Hitchings
Executive Producer:
Louisa Cartwright
Therese Mayer
Music Executive Producer:
Adrea Lavezzoli
Final Mix Studio:
Beacon Street Studios
Executive Producer:
Adrea Lavezzoli
Rommel Molina
Senior Mixer:
Kate Vadnais

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