A Fitting Room Turns into a Treadmill in This Taiwanese Fashion Prank

Earl Jean Taiwan Is Promoting Denim as Suitable for Sport

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Customers trying on Earl Jean Taiwan's Cool Knitted Denim jeans got something of a shock when the floor of their fitting room suddenly turned into a moving treadmill. Agency Rules Creative Taipei devised the stunt to highlight the jeans' moisture-wicking fabric that makes them suitable for sport -- something people don't normally associate with denim. The different reactions of these unsuspecting shoppers make for an amusing video; and so far, it's received over a million views on the brand's Facebook page and YouTube channel.

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Apr 21, 2015
Rules Creative
Earl Jean Taiwan
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