Earth Hour: Lights Off

Your lights will determine how this video looks.

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Editor's Pick

To support Earth Hour on March 27th, The World Wildlife Fund teamed with The Viral Factory and Hot Chip on this light-controlled music video. When users activate their webcams, the site will play a different version of the clip, depending on whether the lights are on or off in the room.

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About

Credits
Date
Mar 23, 2010
Agency:
The Viral Factory U.S.
Client:
Earth Hour
Director:
Jason Argyropoulos
Director:
The Viral Factory
Creative Director:
The Viral Factory
Art Director:
The Viral Factory
Copywriter:
The Viral Factory
Illustrator:
The Viral Factory
Music:
Hot Chip - Thieves in the Night
Category
Latest Creativity News on Ad Age

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