Creativity

Hugh Laurie Narrates 'Alice in Wonderland'-Themed Ad for EasyJet

Budget Airline's New Campaign Is Its First Aimed at Business Travelers

Published on Sep 16, 2014

Editor's Pick

We're sure Lewis Carroll never envisaged the White Rabbit from "Alice in Wonderland" taking a budget flight across Europe, but EasyJet is nevertheless featuring the character in its latest ad campaign emphasizing its punctuality. Hugh "Dr. House" Laurie provides the voiceover for the spot, which shows the rabbit (equipped, of course, with his famous pocket watch) making his way through an airport after reading an important-looking financial newspaper. The campaign represents the first time the airline has targeted business travelers in its advertising, and the TV work, by VCCP, will be accompanied by a print, outdoor and digital campaign running across Europe.

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About

Credits

Date
Sep 16, 2014
Agency:
VCCP
Client:
Easyjet

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