EasyJet Introduces a Quirky New Feel in This Surreal Spot

The Airline Gets an Edge

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Editor's Pick

The EasyJet brand is known for many things in the U.K.-- low costs, convenience, recognizable branding -- but cool or quirky advertising isn't one of them. That has changed with a surreal new campaign from VCCP that appears to be trying to give the brand a cool edge.

The latest TV spot, directed by Canada, starts off with a man made from flowers running past an EasyJet plane. We then see a woman passenger waterskiing into a hangar, which morphs variously into a European market, a beach (where she's a giant), a "business trip" scenario where she's jumping in a suit on the giant keyboard of an old-fashioned computer, and an ice-skating winter scene.

In other words, all the places you might go on an EasyJet flight to Europe, but each with a surreal, "Alice in Wonderland" style twist. While the quirky imagery also reminds us of Air France's advertising in recent years, this soundtrack -- "L'il Devil" by The Cult -- is definitely more rock and roll, and the tagline, "Why Not?" suggests there's something a bit daring and kooky about hopping on an EasyJet plane.

The campaign is supported by a 10 million Euro ($11.7 million) media budget across Europe comprising TV, outdoor, digital, press, cinema and social. It launched last night on TV in the U.K. during the new series of "The X Factor."

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Sep 19, 2016
Executive Creative Director:
Darren Bailes
Creative Director:
David Beattie
Art Director:
Jonny Parker
Chris Birch
TV Producer:
Carly Parris
Business Director:
Roly Darby
Account Director:
Gemma Griffiths
Marketing Director:
Peter Duffy
Marketing Manager:
Lucy Outram
Media Agency:
Production Company:
Production Services Company:
Director of Photography:
Arnau Valls
Production Manager:
Veronica Pales
1st Assistant Director:
Nico Umpierrez
Art Director:
Cesar Martinez
Cris Quer
Makeup and Hair:
Gina Ros
Luci Lenox
Casting Supervisor:
Simon Allen
Casting Company:
Female Lead:
Chloe Hirschman
Executive Producer, Managing Director:
Oscar Romagosa
Executive Producer UK:
Marta Bobic
Executive Producer Barcelona:
Marta Argullós
Head of Production:
Alba Barneda
Post Production and VFX:
The Mill - London
Joe Guest
Editorial Company:
Final Cut London
Executive Producer:
Alex Fitzgerald
The Mill
Color Company:
The Mill - London
James Bamford
Sound Company:
Wave Sound Studios
Sound Operator:
Jack Sedgewick

See more credits

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