Creativity

EasyJet Introduces a Quirky New Feel in This Surreal Spot

The Airline Gets an Edge

By Alexandra Jardine. Published on Sep 19, 2016

Editor's Pick

The EasyJet brand is known for many things in the U.K.-- low costs, convenience, recognizable branding -- but cool or quirky advertising isn't one of them. That has changed with a surreal new campaign from VCCP that appears to be trying to give the brand a cool edge.

The latest TV spot, directed by Canada, starts off with a man made from flowers running past an EasyJet plane. We then see a woman passenger waterskiing into a hangar, which morphs variously into a European market, a beach (where she's a giant), a "business trip" scenario where she's jumping in a suit on the giant keyboard of an old-fashioned computer, and an ice-skating winter scene.

In other words, all the places you might go on an EasyJet flight to Europe, but each with a surreal, "Alice in Wonderland" style twist. While the quirky imagery also reminds us of Air France's advertising in recent years, this soundtrack -- "L'il Devil" by The Cult -- is definitely more rock and roll, and the tagline, "Why Not?" suggests there's something a bit daring and kooky about hopping on an EasyJet plane.

The campaign is supported by a 10 million Euro ($11.7 million) media budget across Europe comprising TV, outdoor, digital, press, cinema and social. It launched last night on TV in the U.K. during the new series of "The X Factor."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 19, 2016
Agency:
VCCP
Client:
EasyJet
Executive Creative Director:
Darren Bailes
Creative Director:
David Beattie
Art Director:
Jonny Parker
Copywriter:
Chris Birch
TV Producer:
Carly Parris
Business Director:
Roly Darby
Account Director:
Gemma Griffiths
Marketing Director:
Peter Duffy
Marketing Manager:
Lucy Outram
Media Agency:
OMD
Production Company:
Canada
Production Services Company:
Nevada
Director of Photography:
Arnau Valls
Production Manager:
Veronica Pales
1st Assistant Director:
Nico Umpierrez
Art Director:
Cesar Martinez
Stylist:
Cris Quer
Makeup and Hair:
Gina Ros
FX:
NASA
Casting:
Luci Lenox
Casting Supervisor:
Simon Allen
Casting Company:
Capataz
Female Lead:
Chloe Hirschman
Executive Producer, Managing Director:
Oscar Romagosa
Executive Producer UK:
Marta Bobic
Executive Producer Barcelona:
Marta Argullós
Head of Production:
Alba Barneda
Post Production and VFX:
The Mill - London
Editor:
Joe Guest
Editorial Company:
Final Cut London
Executive Producer:
Alex Fitzgerald
Company:
The Mill
Color Company:
The Mill - London
Colorist:
James Bamford
Sound Company:
Wave Sound Studios
Sound Operator:
Jack Sedgewick

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.