Creativity

Don't Be a Boring, Beige Gift Buyer, Says eBay's Holiday Campaign

Smuggler's Randy Krallman Directs Spots for 72andSunny

By Alexandra Jardine. Published on Nov 03, 2017

Editor's Pick

Why would you shop for holiday gifts on eBay? Well, because you don't want to be a boring shopper, like everybody else. That's the message of the online retailer's holiday campaign this year, a series of spots by 72andSunny directed by Smuggler's Randy Krallman.

The ads show a series of dull, unimaginative shoppers handing over their gifts, wrapped in boring beige paper, and explaining tonelessly how they bought them: from the same place as last year, the place everyone else goes, or that they bought a cheaper version of the item desired, that "nobody's every heard of." One has even sent a photo of the perfect item she meant to get, as it didn't ship in time. Using the retailer's ongoing tagline, the ads encourage viewers to "Fill your cart with color."

eBay is also encouraging people to shop early for holiday gifts now by offering deals on brand name goods until Nov. 9, and offering a new Guaranteed Delivery program for fast shopping.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 03, 2017
Chief Executive Officer:
Devin Wenig
Client:
eBay
Chief Marketing Officer:
Suzy Deering
Chief Product Officer:
RJ Pittman
Creative Lead, North America:
Renee Blake
VP Global Brand:
Karl Isaac
Senior Director, Global Brand Creative:
Marc Shillum
Director, Hard Goods Marketing:
Sarita Yeldandi
Director, Integrated Marketing:
Radhika Narang
Marketing Manager:
Lauren Henderson
Sr. Manager, Strategy, Planning & Operations:
Tanya Bhasin
Director, Global Brand Strategy:
Nic Brandenberger
Sr. Brand Strategist, Global Brand:
Hae-Seon Song
Sr. Director, Consumer Communications:
Karina Sokolovsky
Sr. Manager, Integrated Communications:
Carey Malloy
Project Manager:
Chris Miller
Agency:
72andSunny
Partner/Executive Creative Director:
Matt Murphy
Group Brand Director:
Yen Lovgren-Ho
Creative Director:
Adam Szajgin
Creative Director:
Nuno Ferreira
Brand Director:
Scott Vogelsong
Senior Designer:
Mindy Benner
Senior Writer:
Seth Prandini
Senior Brand Manager:
Daryl Conui
Brand Coordinator:
Mariah Weisel
Executive Producer:
Eric Rasco
Jr. Producer:
Kristin Batalucco
Partnerships and Legal Director:
Keli Christy
Partnerships and Legal Manager:
Kelly Ventrelli
Partnerships and Legal Coordinator:
Erin Fitzpatrick
Production Company:
Smuggler
Director:
Randy Krallman
Editorial:
RPS
Finishing:
MPC
Mix:
Lime Studios
Music:
Andy Hull
Music:
Robert McDowell

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.