Creativity

eBay: Love to Give Episode 3

How to conduct a proper freakout.

Published on Nov 15, 2010

Editor's Pick

Comedian Samantha Bee stars in this online holiday Love to Give campaign for EBay, inspired by Xmas present freakout videos found on sites like Youtube. Created out of Mekanism, the effort consists of a multi-episode web series starring Bee, who encourages visitors to upload their own video freakouts onto the site. It also includes a Facebook app, the Unwrap Attack Creator, which lets users customize gift opening scenarios in which they, or their friends, blast off or shed tears of joy after unwrapping surprises.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 15, 2010
Agency:
Mekanism
Client:
eBay
Production Company:
Mekanism
ECD/Director:
Tommy Means
Creative Director:
Andre Ricciardi
Associate Creative Director:
Kevin Mulroy
Executive Producer:
Jason Harris
Senior Integrated Producer:
Bud Johnston
Interactive Producer:
Mia Andersen
Director of Technology:
Eric Muller
Art Director:
Paulo Selliti
Producer:
Angie Revell
1st AD:
Damon Escudero
Director of Photography:
Andy Lillian
Editor:
Lasse Jarvi
Music:
Stimmung
Sound Design/Mix:
Jeremiah Moore
Graphics:
Courtney Booker

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.