Creativity

These Clever eBay Spots Invite You to 'Shop a Song'

Campaign Juxtaposes Song Lyrics With Appropriate Sale Items

By Alexandra Jardine. Published on Sep 18, 2015

Editor's Pick

A delightful new campaign from eBay illlustrates the range of items you can buy on the site by finding shopping items appropriate to the lyrics of popular songs and setting them alongside them.

The "Shop a song" campaign, by Goodby Silverstein & Partners, and directed by Brand New School's Robert Bisi, consists of five songs, some classics, some modern hits and some less well-known: Billy Joel's "Only the Good Die Young" (seen here), "Tik Tok," by Kesha, "Shine On" by Florida Georgia Line, "Riptide," by Vance Joy and "My House," by Warren G.

To each song is set a series of images mtaching the lyrics, some literal and some more playful: for example, to Joel's "Come on Virginia" we see a book by Virginia Woolf, then the Cliff's Notes to "Who's afraid of Virginia Woolf?" while to Kesha's "Gonna hit this city" we see a pair of boxing gloves, then a 3D New York City jigsaw puzzle.

It's a truly fun concept, and a good vehicle for eBay's positioning as a treasure trove of online buying and selling.

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About

Credits

Date
Sep 18, 2015
Agency:
Goodby, Silverstein & Partners
Client:
eBay
Director:
Robert Bisi
Production Company:
Brand New School

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