Creativity

Style Is Contagious in This Sassy eBay Fashion Ad

Ad Aims to Show That the Site Can Be Used for Seasonal Trends

By Alexandra Jardine. Published on May 11, 2017

Editor's Pick

A style-inspired chain reaction occurs when women copy each other's styles by finding similar outfits and accessories on eBay, in a new fashion-focused spot from the auction site.

Created by Pereira & O'Dell, and directed by Crystal Moselle at Somesuch (who was chosen via the Free the Bid process of picking female directors), the story moves from one woman who spots someone wearing a floral print dress and then finds one of her own on eBay, and then onto yet another fashionista who eyes that lady's silver shoes, and so on. The sassy soundtrack is "Ooh La La" by former Gossip frontwoman Beth Ditto, from her debut solo album "Fake Sugar," set to launch on June 19.

The campaign, airing across network and cable TV, as well as digital pre-roll, aims to reinforce that eBay is a place to shop for seasonal trends and not just for old pre-owned and vintage items.

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Credits

Date
May 11, 2017
Agency:
Pereira & O'Dell
Chief Creative Officer:
PJ Pereira
Client:
eBay
Co-Executive Creative Director:
Jason Apaliski
Co-Executive Creative Director:
Rob Lambrechts
Senior Art Director:
Ali Sooudi
Senior Copywriter:
Simon Friedlander
Copywriter:
Tracy Silagi
Associate Director of Project Mgmt:
Lindsey Anderson
VP of Production:
Jeff Ferro
Executive Producer:
Anastacia Maggioncalda
Senior Producer:
Julie Costanzo
Director of Business Affairs:
Russ Nadler
Business Affairs Coordinator:
Christina Hadly
Chief Strategy Officer:
Matt Herrmann
Strategy Director:
Sam Renbarger
Director of Client Services:
Ryan Toland
Account Director:
Nidhi Chinai
Account Executive:
Chelsea Larson
Production Company:
Anonymous Content
Production Company:
Somesuch
Director:
Crystal Moselle
Editorial:
Exile
Editor:
Max Koepke

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