He may no longer control the universe, but former Conan O' Brien sidekick Andy Richter has found a way to channel his comedic talents through eBay. With fellow funny man Paul F. Tompkins along for the ride, Richter's hitting the road in a "Winner-bago" as part of the auction site's Shop Victoriously branding campaign, preaching the "Winner's Guide to Winning" on a West Coast jaunt that finds them discovering a host of unusual talent along the way.
All the action is captured via a continual web series, conceived by the marketing group at CAA, on the Shop Victoriously homepage, with each webisode comprising the pair's "7 Principles of Winnervators." The first two, "Passion" and "Presentation" are currently running on the site, with a handful more to roll out in the weeks to come.
Along with the webisodes, the site also flanks a contest where a lucky visitor can win $50K to spend on eBay, as well as a "Winners Street" section showcasing TV spots and winners' stories, and of course, a search toolbar that lets you type random items and redirects you to the actual eBay site.