Creativity

eBay: The Power of All of Us

In support of the auction site's new TV campaign and tagline -- "The Power of All of Us" -- Goodby, Silvertein & Partners has launched a new promotional site for eBay at

Editor's Pick

In support of the auction site's new TV campaign and tagline -- "The Power of All of Us" -- Goodby, Silvertein & Partners has launched a new promotional site for eBay at www.thepowerofallofus.com.. The sight focuses on the community aspects of eBay, while showcasing new TV commercials and print ads -- the latter of which feature the simple headline "People Are Good." The site also includes a bulletin board where people can post their feelings about eBay, and a preview of a forthcoming feature that allow people with similar interests to form communities on the site.

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About

Credits

Date
Oct 21, 2004
Production Company:
WDDG
Client:
eBay
Creative Director:
Keith Anderson
ACD/Copywriter:
Toria Emery
Agency Producer:
Mike Geiger
Art Director:
John Nussbaum
Agency:
Goodby Silverstein & Partners

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