Creativity

EBay's Social Campaign Gives Customers a Discount on Rivals' Sold-Out Products

Brand Is Highlighting How Even Hot New Things Can Be Found There

By Alexandra Jardine. Published on Jun 12, 2017

Editor's Pick

In France, eBay has been highlighting how rival retailers' "sold-out" products can usually be found on its site straight away, in a social campaign that gave people a discount on the goods they were unable to buy elsewhere.

The "Sold Out Promo Code" campaign asked people to paste the URL of the competitor website with the "sold out" tag on Twitter, or on its dedicated website. When they did, they were redirected to the product available on eBay, with a 15% discount.

The campaign, by Marcel, has generated 10 million media impressions according to the agency -- and allowed eBay to emphasize that it's the go-to place for hot new items without directly naming its competitors.

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About

Credits

Date
Jun 12, 2017
Agency:
Marcel
CEO:
Pascal Nessim
Client:
eBay
CEO:
Charles Georges Picot
Creative Chairman:
Anne de Maupeou
Chief Creative Officer:
Dimitri Guerassimov
Chief Creative Officer:
Fabien Teichner
Creative Director:
Julien Simons
Creative Director:
Xavier Le Boullenger
Copywriter:
Damien Lebreuilly
Copywriter:
Jonathan Wawer
Art Director:
Pierre Delort
Art Director:
Guillaume Delattre
Associate Director:
Benjamin Taieb
Managing Partner:
Nicolas Levy
Chief Creative Officer:
Nicolas Levy
Managing Partner:
Thomas Cleret
Chief Marketing Officer:
Thomas Cleret
Account Director:
Marion Sauvanet
Project Manager:
Jeanne Philippe
Community Manager:
Antoine Bouteil
Production Company:
Kuest Prod
Director:
Manu G. Cuesta
Director:
Nicolas Blusson
Production Assistant:
François Kergueris
Model:
Nicolas Berno
Model:
Marc Riso
Make Up / Hair:
Cristina Vila
Camera Assistant:
Johan Comte
Film Editor:
Pierre Le Goff
Motion Designer:
Julien Taillez
Grading:
Julien Taillez
Sound Production Company:
Prodigious
Producer:
Clemens Hourriere
Producer:
Boris Nicou

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