Creativity

Ecko: Site Launch

Designer Marc Ecko and New York firm WDDG have teamed up to launch a new consumer site highlighting the Ecko brand’s culture, heritage and various apparel/lifestyle lines from UNLTD to Zoo York.

The homepage resembles

Published on Sep 03, 2008

Editor's Pick

Designer Marc Ecko and New York firm WDDG have teamed up to launch a new consumer site highlighting the Ecko brand’s culture, heritage and various apparel/lifestyle lines from UNLTD to Zoo York.

The homepage resembles a black & white art exhibit, with framed portraits leading you to various sections that flaunt everything from Ecko's brand divisions to Marc's philanthropic efforts and a gallery of his own paintings. The site also features a virtual tour of the man’s Big Apple office where visitors can click and drag to view its various accoutrements such as an art collection, full kitchen and half-basketball court.

Besides glimpsing at Ecko's creative output and inner sanctum, visitors can also check out video, images and behind-the-scenes tidbits from notable brand campaigns like the "Still Free" viral.

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About

Credits

Date
Sep 03, 2008
Client:
Ecko
Web Design:
WDDG
Executive Creative Director:
James Baker
Chief Creative Officer (Ecko):
Marc Ecko
VP, Interactive:
Peter Ruprecht

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