This Epic BBQ Spot Is a Sweeping History of the Open Flame

Spot From German Retailer Edeka Stars 'Guardians of the Galaxy' Actor Christopher Fairbank

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German retailer Edeka is known for its impactful and sometimes controversial ads -- like its Christmas spot featuring a man who fakes his own funeral. In its latest BBQ-themed ad, it goes for over-the-top humor, but still creates quite an impression.

The spot, created by Jung von Matt and co-produced by TPF Berlin and Biscuit, stars "Guardians of the Galaxy" actor Christopher Fairbank, who walks us through a history of humans cooking over an open flame. As he passes through a range of epic scenes, featuring everything from cavemen to medieval banquets and 18th-century feasts, he says, "Never did we lose our guard that meat was meant to be charred." However, as he reveals he's somewhat disgusted by the modern-day "puppet show" of a BBQ, with "fancy chefs and sweet dips too," the historic cast descends on the modern family BBQ ready for a war. Only one man remains standing, the guy who understands that it's just about "me, my meat and the flames of my grill."

Directed by Isaiah Seret, the ad introduces a hashtag, #Herren de Feuers (gentlemen of the flames), which, like the ad, should appeal to all traditionally macho male BBQ-ers. We're not sure what German women will have to say about it, though.

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About

Credits
Date
Aug 15, 2017
Agency:
Jung Von Matt
Client:
Edeka
Executive Creative Director:
Jens Pfau
Creative Director:
Sebastian Schnell
Art Director:
Sebastian Schnell
Creative Director:
Anna Lichnog
Copy:
Anna Lichnog
Art Director:
Ronnie Platt
Copy:
Holger Diesinger
Senior Producer:
Jonathan Helmer
Account Director:
Florian Laufenberg
Senior Project Manager:
Isabelle Mielke
Production Company:
Biscuit Films
Production company:
TPF Berlin
Director:
Isaiah Seret
Director of Photography:
Steve Annis
Executive Producer:
Michael Duttenhöfer
Executive Producer:
Hanna Bayatti
Executive Producer:
Charlotte Woodhead
Producer:
Fran Thompson
Production Designer:
David Lee
Costume Designer:
Michael O'Connor
1st Assistant Director:
Matthew Penry-Davey
Hair & Make Up:
Daniel Parker
Food Stylist:
Rosie Scott
Editor:
Struan Clay
Post Production Online:
Absolute
Online:
tpf
Telecine Operator:
Matt Williams
Online Artist:
David Smith
Sound Studio:
Loft Studios
Sound Engineer:
Jan Dejoze
Music Studio:
Zwei Music
Client:
Claas Meier
Client:
Anja Tirtey
Client:
Anja Vrielink
Client:
Katrin Dellinger

See more credits

Category
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