Eden Wasabi Chips: Wakes You Up With Every Bite

From Singapore, the country that partially legalized chewing gum only three years ago, comes this slightly creepy Photoshop-stopper, a POS poster campaign for wasabi chips. Wasabi chips? “Asians love the piquant, sharp taste, and these chip

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From Singapore, the country that partially legalized chewing gum only three years ago, comes this slightly creepy Photoshop-stopper, a POS poster campaign for wasabi chips. Wasabi chips? “Asians love the piquant, sharp taste, and these chips are a hit with the young,” says Grey Singapore CD Justin Lim. And fists coming out of your face simply won't put the kids off their snackin'. "The executions are deliberately edgy to connect with them," he notes.
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About

Credits
Date
Sep 26, 2007
Client:
Eden Wasabi Chips
Agency:
Grey Singapore
CD/Art Director:
Koh Hwee Peng
CD/Copywriter:
Justin Lim
Art Director:
Peng Peng
Art Director:
Elsa Peck
Copywriter:
Liew Ling-Hwei
Photographer:
Ric Tang
Retoucher:
Evan Lim
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