Education Through Music: Interactive YouTube Music Machine

Winning YouTube work from Cannes Lions competition.

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Ogilvy Sydney digital creative James Crawley's video for non-profit Education through Music Los Angeles is one of five winners of the YouTube Cannes Lions Good Work competition, announced today. Using YouTube functionality, the video allows the viewer to make their very own music track by clicking on the screen.

The other winners were Aaron Hughes, David Alonso Arias Moreno, a senior copywriter at DraftFCB Chicago; Orel Bitan, copywriter at BBDO Israel and Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli from Orbital Studio, Italy.

Creatives were invited to submit their work via a dedicated channel, set up in collaboration with creative agency Ralph, showcasing briefs from 278 global non-profit organizations seeking creative support to increase public engagement. They were asked to submit a one-minute (or less) video to address one or more of the briefs.

One representative from each winning piece of work receives a free trip to Cannes including flights, accommodation and pass to the Festival. All the winners can be viewed at

Cannes also announced the winners of the 48 Hour YouTube Cannes Young Lions Ad Contest, which asked young creatives aged between 18 and 28 years old to create a video to fit a brief set by charity Save the Children. They are Simon Friedlander, junior copywriter at DDB Sydney and R. Venkatraman, creative director, Creativeland Asia. The winning work can be viewed at

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Jun 14, 2011
Education Through Music
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