Creativity

Edun: Fall/Winter 2012 Campaign

Preying on fashion.

Published on Jul 25, 2012

Editor's Pick

Fashion brand Edun tapped birds of prey--and photographer Ryan McGinley for its Fall/Winter 2012 Campaign. McGinley is perhaps best known in the art world with his images of free-wheeling youth (some of which were later referenced in a campaign he shot for Levi's). Fashion continues to borrow from McGinley's work, this time from his recent "Animals" exhibit, which juxtaposed exotic creatures with the human body. Unlike "Animals," however, the people are very much clothed--in Edun outfits, of course. Check out all the images from the campaign below.

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About

Credits

Date
Jul 25, 2012
Client:
Edun
Photographer:
Ryan McGinley

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