Creativity

Do You Suffer From 'Bufferface'? Kevin Bacon Has the Cure

Actor Is Back for Mobile Network EE in Spot Promoting 4G Coverage

Published on Oct 16, 2014

Editor's Pick

Kevin Bacon appears in the latest ad for U.K. mobile company EE to tell us about "bufferface" -- the face you make when waiting for data on your smartphone to load -- and what you can do to avoid it.

Aside from the wide-eyed "bufferfaces," the comedy value stems from the fact that Bacon, who last year starred alongside Jamie Oliver (making bacon sandwiches, naturally) in a video on a similar theme, refers to himself in the third person; e.g., "Bacon don't like waitin'."

The ad, which promotes EE's 4G service, is by Saatchi & Saatchi London, and was directed by Biscuit Filmworks' Jeff Low.

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Credits

Date
Oct 16, 2014
Agency:
Saatchi & Saatchi London
Chief Creative Officer:
Kate Stanners
Client:
EE
Chief Creative Officer:
Paul Silburn
Executive Creative Director:
Andy Jex
Executive Creative Director:
Rob Potts
Copywriter:
Brittany Poole
Art Director:
Todd Grinham
Creative Planner:
Sam Wise
Producer:
Richard Firminger
Producer:
Georgie Hammond-Chambers
Media Buying Agency:
MEC
Media Planner:
Dan Plant
Production Company:
Biscuit
Director:
Jeff Low
Editor:
Ed Cheesman
Producer:
Sophie Hogg
Post Production Company:
MPC-LA
Audio Post Production Company:
Factory

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