Do You Suffer From 'Bufferface'? Kevin Bacon Has the Cure

Actor Is Back for Mobile Network EE in Spot Promoting 4G Coverage

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Kevin Bacon appears in the latest ad for U.K. mobile company EE to tell us about "bufferface" -- the face you make when waiting for data on your smartphone to load -- and what you can do to avoid it.

Aside from the wide-eyed "bufferfaces," the comedy value stems from the fact that Bacon, who last year starred alongside Jamie Oliver (making bacon sandwiches, naturally) in a video on a similar theme, refers to himself in the third person; e.g., "Bacon don't like waitin'."

The ad, which promotes EE's 4G service, is by Saatchi & Saatchi London, and was directed by Biscuit Filmworks' Jeff Low.

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About

Credits
Date
Oct 16, 2014
Agency:
Saatchi & Saatchi London
Chief Creative Officer:
Kate Stanners
Client:
EE
Chief Creative Officer:
Paul Silburn
Executive Creative Director:
Andy Jex
Executive Creative Director:
Rob Potts
Copywriter:
Brittany Poole
Art Director:
Todd Grinham
Planner:
Sam Wise
Producer:
Richard Firminger
Producer:
Georgie Hammond-Chambers
Media Buying Agency:
MEC
Media Planner:
Dan Plant
Production Company:
Biscuit
Director:
Jeff Low
Editor:
Ed Cheesman
Producer:
Sophie Hogg
Post Production Company:
MPC-LA
Audio Post-Production Company:
Factory
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