The largest mobile network brand in the UK, EE, has been using Kevin Bacon in its ads for some time now, usually playing on the theme of "six degrees of Kevin Bacon." But this is the first time it's had him cooking bacon.
In this video by Poke, designed to demonstrate the speed of EE's 4G service, Bacon competes against TV chef Jamie Oliver to make the best bacon sandwich. Oliver would seem to have the edge, until his video speed slows up and starts "buffering" -- allowing Bacon to race to victory (coolly remarking that "bacon don't buffer"). It's a clever use of YouTube to get the brand's message across.