Effie Awards: Awarding Ideas That Work

The Effie Awards has branched out to accept all forms of media, "from print to TV to packaging design to guerrilla to digital to anything," as promotional copy explains. "Ideas can come from anywhere: media agencies, design firms, digi

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The Effie Awards has branched out to accept all forms of media, "from print to TV to packaging design to guerrilla to digital to anything," as promotional copy explains. "Ideas can come from anywhere: media agencies, design firms, digital houses. It's full on." It's also a playful full-on attack on the creative awards shows, all part of a revamped corporate identity that features a trade ad/mailer call for entries and promotion (see the PDF), created by New York-based Anomaly and designed to widen the Effie audience while still maintaining the Effies' results-oriented approach
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About

Credits
Date
Oct 09, 2006
Partner/Creative Director:
Mike Byrne
Copywriter:
Mike Byrne
Art Director:
Laura Forde
Associate Art Director:
Jared Gosler
Co-Founder/Director of Design:
Andrew Kibble
Design Director:
Ryan Vanderbilt
Designer:
Gino Reyes
Client:
Effie Awards
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