These Empty Cop Cars Made Venezuela's Most Dangerous Streets Feel a Lot Safer

JWT Initiative Restored Old Cop Cars and Led to More Recruitment

By Alexandra Jardine. Published on May 31, 2016

Editor's Pick

In a campaign to highlight safety on the streets of Venezuela, JWT teamed up with El Hatillo, a district of Caracas where there are 11 homicides per day, to prove the essential role of the police in a tough area.

The agency restored a group of previously out-of-service police cars and placed them in the most dangerous district areas with no cops inside, but instead surveillance cameras. The agency claims the initiative, titled "The Invisible Police," led to people getting out and about on the streets more because they felt safer.

The agency turned the campaign into a viral video with the hashtag #MoreRealCops, which garnered more than a million views in the first week and was on the top trending topics on social networks. National and international media coverage ensued, and the El Hatillo district also had a 30% increase in police recruitment.

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May 31, 2016
JWT Venezuela
Chief Executive Officer:
Roberto Pol
El Hatillo
General Account Director:
Tatiana Ferro
Creative Director:
Javier De Bourg
Creative Director:
Sergio Sánchez
Art Director:
Javier De Bourg
Art Director:
Agustín González
Art Director:
Alejandro Bolivar
Art Director:
Luis Rojas
Sergio Sánchez
Jesús Franco
Leomary De Lima
Account Executive:
Anabel Salgueiro
Copy Producer:
Jessica Mejía
Copy Producer:
Stefanía Chehade
Social Media Manager:
Daniela Franco
Content Manager:
Jenire Sánchez
Agency Planner:
Gustavo Behrens
Social Creative Manager:
Astrid Machado
Production Company:
Whiskey Films
Evans Briceño
Executive Producer:
Juan Bernardo González
Production Director:
Laureano Frontado
General Production:
Guillermo "Churro" Pérez
Antonio Garcia
Assistant Director:
Carlos Luis Betancourt
Wendy Quila
Pedro Rios
Francisco Pareja
Luis Guerrero
Evans Briceño
Assistant Editor:
Lorena Colmenares
2D Animation:
Yeixon Rodriguez
Blue Post
José "Chaka" Ojeda
Assistant Camera:
Jean Delgado
Assistant Camera:
Abraham Cova
Jhon Huerta
Sound Design and Music:
Luis Miguel Emmanuelli

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