Creativity

El Monterey: Switched at Birth

Burritos, with added drama

Published on Feb 22, 2011

Editor's Pick

Ruiz Foods is urging people to take the drama out of preparing Mexican food with a TV and digital campaign in the style of a Mexican telenovela for its El Monterey frozen foods brand. Set in an opulent Latin American hacienda, 'El Monterey' features all the backstabbing, plot twists and cliche typical of a telenovela, but the drama is always brought to a halt by the announcement 'let's eat!'.

An accompanying website lets users explore the hacienda, learn more about the family, find recipes and coupons and more.

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About

Credits

Date
Feb 22, 2011
Agency:
SRG Boulder
Client:
El Monterey
Executive Creative Director:
Steve Witt
Creative Director/Copywriter:
Mark St. Amant
Creative Director:
Wade Paschall
Associate Creative Director/Art Director:
Randy Rogers
Copywriter:
llan Frankel
Art Director:
Jordan Coombs
Technical Director:
Matt Laufer
Agency Executive Producer:
Keith Dezen
Agency Managing Director:
Rob Hofferman
Agency Senior Interactive Producer:
Jessica Altus
Television Production Company:
Caviar Content
Interactive Development:
Haus
Director:
Jason Woliner
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Line Producer:
Eric Escott
Director of Photography:
Damian Acevedo
Editorial Company:
Whitehouse
Editor:
Kevin Zimmerman
Editor:
Rachel Connelly Waxler
Producer:
Joni Williamson
Executive Producer:
Sue Dawson
VFX Company:
Brickyard VFX
Flame Artist:
Patrick Poulatian
Executive Producer:
Jeff Blodgett
Producer:
Linda Jackson
Music & Sound Design:
JSM
Executive Producer:
Ross Hopman
Mix Company:
Lime
Mixer:
Samuel Casas

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