Elastoplast: Aqua Protect

As TBWA/Hong Kong CD James Cheung rhetorically asks, "In a market full of me-too brands extolling the virtues of a seemingly parity product, what better spokespeople than fish to vouch for the effectiveness of these waterproof bandages?" Th

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As TBWA/Hong Kong CD James Cheung rhetorically asks, "In a market full of me-too brands extolling the virtues of a seemingly parity product, what better spokespeople than fish to vouch for the effectiveness of these waterproof bandages?" These POP posters, which are based on stock images, are seen in Hong Kong convenience stores and pharmacies. Cheung goes on to insist that "it's the first time an endorsement contract of this proportion was signed with seafood since Charlie the Tuna." Who's probably slitting his fins over this. Does Elastoplast make a tourniquet?
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About

Credits
Date
Feb 28, 2006
Client:
Elastoplast
CD/Copywriter:
James Cheung
Copywriter:
Rudi Leung
Art Director:
David Szabo
Retoucher:
Jackson Wong
Photographer:
Jacky Sin
Retoucher:
David Szabo
Agency:
TBWA Hong Kong
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