Creativity

Electric Cinema: Edible Cinema

More fun than popcorn.

Published on Jun 14, 2012

Editor's Pick

Popcorn just doesn't cut it any more; London's Electric Cinema, an arthouse cinema in the famed Portobello Road, is offering customers a culinary experience to complement their movie. The audience are handed a series of packages of numbered snacks, and at different points during the film they are instructed to eat the snack corresponding to each number. In a statement on its website, the cinema says: "This experience is not just about eating; the smell, texture, even the way your mouth feels after eating the contents of the 'packages' will correspond to what's happening on screen and heighten the viewers' sensory experience."

The events, which began with a showing of Pan's Labyrinth, are a collaboration between Soho House,experience organizer Polly Betton, and experimental food designer Andrew Stellitano.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 14, 2012
Client:
Electric Cinema

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.