Electricity Authority: Toy Store

Published on Jul 09, 2014

Editor's Pick

The New Zealand Electricity Authority and Y&R NZ prompt energy consumers to check what their savings might be if they considered one of the deals offered on

The "What's My Number" campaign puts things into context-- smaller bills mean fewer hours at a miserable job. The company asks power users if laziness is really worth risking their mental and emotional stability. The paper pusher on the verge of snapping and the store clerk close to tears on boredom in these spots could be just about anybody.

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Jul 09, 2014
Chief Creative Officer:
Josh Moore
Electricity Authority
Creative Director/Writer:
Scott Henderson
Art Director:
Lisa Dupre
Ideas Director:
Jason Wells
Head Producer:
Christina Hazard
Head of Motion Graphics:
Michael Frogley
Executive Digital Producer:
Bruce Murray
Senior Media Planner:
Kate Thomson
Production Company:
Robbers Dog Films
Luke Shanahan
Managing Director:
George Mackenzie
Executive Producer:
Mark Foster
Tim Mauger
Post Production:
Sound Design:
Franklin Rd- Shane Taupiri

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