Your Job Could Suck a Little Less if You Saved on Electricity

Y&R New Zealand and the Electricity Authority Say Its Good to Have Options

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Editor's Pick

The New Zealand Electricity Authority and Y&R New Zealand turn miserable jobs into a reason consumers should be more conscious about their energy bills in the new "What's My Number" campaign. Directed by Luke Shanahan of Robbers Dog, two hilarious spots feature a paper pusher on the verge of snapping and a bored store clerk on the verge of tears. Smaller energy bills, no doubt, would translate to fewer hours for them at their horrible workplaces, so they, the campaign says, should consider one of the deals offered on

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Jul 09, 2014
Josh Moore
Electricity Authority
Creative Director, Writer:
Scott Henderson
Art Director:
Lisa Dupre
Ideas Director:
Jason Wells
Head Producer:
Christina Hazard
Head of Motion Graphics:
Michael Frogley
Executive Digital Producer:
Bruce Murray
Senior Media Planner:
Kate Thomson
Production Company:
Robbers Dog Films
Luke Shanahan
Managing Director:
George Mackenzie
Executive Producer:
Mark Foster
Tim Mauger
Post Production:
Sound Design:
Franklin Rd- Shane Taupiri
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