Vacuum Plays Music As It Sucks Up Dust

Tunes replace the noise in special edition model

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Editor's Pick

Household goods manufacturers are forever coming up with ways to make vacuuming less noisy. You can vacuum listening to your iPod, or buy a super-quiet model. But this is surely the most interesting one we've seen yet. In Japan, Electrolux and agency TBWA/Hakuhudo has come up with a special edition vacuum cleaner called "Ergothree Play" that plays music while it cleans.

The ergothree play  is a special model equipped with sensors inside its nozzle that detect dusts as it vacuums, playing notes as it rhythmically sucks up particles. Electrolux hired four dancers to put on a special musical performance which will feature in a TV commercial. The first 5,000 users to share the video on Facebook or Twitter can receive limited-edition downloads of the ergothree song.

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About

Credits
Date
Jun 19, 2013
Agency:
TBWA/Hakuhodo Tokyo
Client:
Electrolux
Creative Director:
Satoshi Chikayama
Interactive Planner:
Masashi Matsukura
Art Director:
Katsuhiro Shimizu
Copywriter:
Takeshi Ogasahara
Technical Direction, Program, Web Production:
IMG SRS Inc.
Producer, Production Managers:
AOI Pro Inc.
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