Creativity

Vacuum Plays Music As It Sucks Up Dust

Tunes replace the noise in special edition model

Published on Jun 19, 2013

Editor's Pick

Household goods manufacturers are forever coming up with ways to make vacuuming less noisy. You can vacuum listening to your iPod, or buy a super-quiet model. But this is surely the most interesting one we've seen yet. In Japan, Electrolux and agency TBWA/Hakuhudo has come up with a special edition vacuum cleaner called "Ergothree Play" that plays music while it cleans.

The ergothree play  is a special model equipped with sensors inside its nozzle that detect dusts as it vacuums, playing notes as it rhythmically sucks up particles. Electrolux hired four dancers to put on a special musical performance which will feature in a TV commercial. The first 5,000 users to share the video on Facebook or Twitter can receive limited-edition downloads of the ergothree song.

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About

Credits

Date
Jun 19, 2013
Agency:
TBWA/Hakuhodo Tokyo
Client:
Electrolux
Creative Director:
Satoshi Chikayama
Interactive Planner:
Masashi Matsukura
Art Director:
Katsuhiro Shimizu
Copywriter:
Takeshi Ogasahara
Technical Direction, Program, Web Production:
IMG SRS Inc.
Producer, Production Managers:
AOI Pro Inc.

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