Why Is Electrolux Exploding a Bunch of Luscious Food?

Brazilian Slo-Mo Ad Promotes a Fridge Designed to Help You Eat Healthily

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Electrolux in Brazil blows up a bunch of "unhealthy" foods and drinks -- like burgers, sodas and cream-filled desserts -- in mesmerizing slow motion in this spot from Brazil, but why? It's all to promote the DT52X refrigerator, marketed as the first fridge to encourage healthy eating. This Electrolux model boasts features such as a touchscreen recipe book and a "Healthy Living" app offering daily menus created by a nutritionist. There's even an intelligent recipe system that suggests meals that can be made using only the ingredients inside the fridge.

Sao Paulo agency F/Nazca Saatchi & Saatchi created the spot (which we think must have been a lot of fun to make) and it was directed by Marcio Leitao.

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About

Credits
Date
Nov 13, 2014
Agency:
F/Nazca Saatchi & Saatchi
Client:
Electrolux
Executive Creative Director:
Fabio Fernandes
Executive Creative Director:
Eduardo Lima
Creative Director:
Pedro Prado
Creative Director:
Rodrigo Castellari
Copywriter:
Leandro Dolfini
Art Director:
Rodrigo Cotellessa
Planner:
Jose Porto
Planner:
Guilherme Pasculli
Planner:
Caio Felipe
Media Team:
Fabio Freitas
Media Team:
Adriana Roza
Media Team:
Karen Kimura
Agency Producer:
Victor Alloza
Agency Producer:
Renato Chabuh
Agency Producer:
Gisele Campos
Agency Producer:
Maira Massullo
Agency Producer:
Rafael Paes
Production Company:
Squarehead
Director:
Marcio Leitao
Cinematographer:
Pepe Mendes
Production Designer:
Martino Piccinini
Executive Producer:
Adriano Costa
Executive Producer:
Regiani Pettinelli
Producer:
Murillo Baskerville
Editing:
Marcio Leitao
Sound House:
Tesis
Sound Design Arrangement:
Henrique Racz
Sound Design Arrangement:
Silvio Piesco
Singer:
Blubell

See more credits

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