To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Electrolux Livestreams Recipe Videos in Real Time Cook-athon

Brand Is Updating Its Now You're Cooking Tumblr

Editor's Pick

In 2012, Electrolux launched a tumblr, Now You're Cooking, where people could watch "cook-along" recipe videos. Now, it's updating the idea with more recipe videos, but filmed and streamed in real-time. The live-streamed Now You're Cooking Everyday event will take place this week, from April 22nd until the 24th. Via Swedish agency, House of Radon, Electrolux will film and stream 15 cooking demos live, with creatives grading all material in-real time (in keeping with the high production values of the previous videos). Anyone around the world can take part, by inputting their own time zone. Over a thousand props will be used in the styling of the dishes (some of which have been created by well-known food bloggers) and the event will also include interactive elements and competitions via the hashtag #NowYoureCooking on Twitter. It promotes Electrolux's new Expressionist Collection range kitchen appliances.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 21, 2014
Agency:
House of Radon
Client:
Electrolux
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age