Electrolux: Now You're Cooking

Videos to cook to.

Published on Oct 18, 2012

Editor's Pick

Electrolux has created a Tumblr designed to help people with their cooking in an interactive way. Now You're Cooking, created by Stockholm agency House of Radon, features a series of recipe videos which visitors can set to "cook-along" mode if they want to actually make the recipe while watching. Alternatively, they can just watch the films in the normal way. The campaign was created with the insight that people are replacing recipe books with online content, such as blogs and Pinterest, on their phones and laptops.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 18, 2012
House of Radon

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.