Electrolux: Now You're Cooking

Videos to cook to.

Published on

Editor's Pick

Electrolux has created a Tumblr designed to help people with their cooking in an interactive way. Now You're Cooking, created by Stockholm agency House of Radon, features a series of recipe videos which visitors can set to "cook-along" mode if they want to actually make the recipe while watching. Alternatively, they can just watch the films in the normal way. The campaign was created with the insight that people are replacing recipe books with online content, such as blogs and Pinterest, on their phones and laptops.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 18, 2012
House of Radon
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age