Creativity

Electrolux: Performance Through Art

The art of the chore.

Published on Jun 30, 2010

Editor's Pick

Electrolux teamed with GreatWorks and Swedish artist/set designer Tobias Allanson to demonstrate the performance of the brand's Ergorapido model via an artsy test track of challenges. The vacuum cleaner shows off its two in one function via the Rube Goldberg-inspired set and is now touring Europe at different exhibitions. Check out how Allanson pulled it off here.

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About

Credits

Date
Jun 30, 2010
Agency:
Great Works
Artist:
Tobias Allanson
Client:
Electrolux

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