Creativity

Electronic Arts: Crysis

With barely a speck of light to guide your way, W + K, Amsterdam's teaser site for EA's upcoming first-person shooter release "Crysis" gives a hearts-of-darkness taste for gaming enthusiasts and casual obser

Published on Nov 16, 2007

Editor's Pick

With barely a speck of light to guide your way, W + K, Amsterdam's teaser site for EA's upcoming first-person shooter release "Crysis" gives a hearts-of-darkness taste for gaming enthusiasts and casual observers.

Like a scene out of Platoon or Apocalypse Now, the homepage allows visitors to use arrow keys and navigate through a dark, ominous jungle with machine gun in tow. As dramatic narration and foreign voices waft in the background, participants are eventually led to a portal that whisks them straight into a scene from the game, where the enemy unleashes an onslaught of ammo your way. While at this point, the site is beyond your control, the "Crysis" experience place you smack dab in the middle of the game, reminding us of Ubisoft's site for "Assassin's Creed."

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About

Credits

Date
Nov 16, 2007
Client:
Electronic Arts
Agency:
Wieden + Kennedy Amsterdam

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