Creativity

ELISAVA: I Am Not an Artist

The trials of creativity, animated.

Published on Mar 25, 2010

Editor's Pick

Johnny Kelly, the director behind the all-too-real Procrastination short film, and Matthew Cooper teamed up to reveal the perhaps the darker, difficult side of creativity itself, in this multi-platform campaign for Spanish design school Elisava. The directors created several live action and animated gifs representing the sweat, toil and frustration of the creative process. The mini-films reside on a site that also invites other users to upload their own depictions of the trials of being an artist.

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About

Credits

Date
Mar 25, 2010
Agency:
Soon in Tokyo
Client:
ELISAVA
Director:
Johnny Kelly
Director:
Matthew Cooper
Production Company:
Nexus
Creative Director:
Angelo Palma
Creative Director:
Javi Donada
Copywriter:
Angelo Palma
Designer:
Thiago Monteiro
Designer:
Javi Donada
Programming:
Jesus Gollonet

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