Creativity

Elle Australia Puts a Breastfeeding Model on Its Cover

Magazine Jumps on a Real-Life Moment

Published on May 22, 2015

Editor's Pick

Breastfeeding moms are not a new thing when it comes to magazine covers, but Elle Australia apparently took advantage of a real-life moment when producing its June 2015 cover going out to its subscribers. The cover features new mom and model Nicole Trunfio breastfeeding her baby son Zion Clark. The shot, apparently, wasn't originally part of the magazine's plan. Ms. Trunfio was already booked for the shoot with photographer Georges Antoni. She brought her son along and started to feed him during a break, but the scene was so moving that the mag's team jumped on the opportunity to capture it on film.

"This wasn't a contrived situation: Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set," Elle's editor-in-chief Justine Cullen said on the Elle Australia site. "It was a completely natural moment that resulted in a powerful picture."

Ms. Trunfio's reaction? "When I saw the [subscriber] cover of me breastfeeding, which was unplanned and just natural, I teared up and thought, 'Wow, this is such a special moment where my worlds have collided'," she told Elle.

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About

Credits

Date
May 22, 2015
Client:
Elle Australia

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